10DLC Compliance, handled for you
Sending business text messages in the U.S. means following 10DLC rules. We make registration painless and keep your healthcare, education, and field-services messaging compliant.
What is 10DLC?
10DLC stands for 10-Digit Long Code. It is the industry-standard system in the United States for sending Application-to-Person (A2P) text messages from a standard local phone number. U.S. carriers require businesses to register their brand and the campaigns they run before sending, which improves deliverability and protects recipients from spam.
In practice, 10DLC means two things must be registered: your brand (who you are) and each campaign (the type of messages you send, such as appointment reminders or dispatch alerts). MSG MVP manages this entire process on your behalf.
We register for you — free
Brand and campaign registration with The Campaign Registry is included at no extra cost. We handle the paperwork and carrier vetting so you can start messaging sooner.
Consent built in
Our platform helps you capture and document consent, so every message you send rests on a clear, auditable opt-in that satisfies TCPA requirements.
Automatic opt-outs
Replies like STOP and UNSUBSCRIBE are processed instantly and enforced across every channel. Recipients can leave at any time, no action required from you.
TCPA & Consent Requirements
The Telephone Consumer Protection Act (TCPA) governs how businesses may contact people by text. The core principle is simple: you must have consent before you text someone.
Consent should be clear, informed, and documented. Recipients need to understand who is messaging them, what kind of messages to expect, and how to opt out. Our platform helps you collect and store this proof so you can demonstrate compliance if it is ever questioned.
Opt-Out Handling
Every recipient has the right to stop receiving your messages at any time. MSG MVP processes opt-out keywords automatically:
- Replies such as STOP, UNSUBSCRIBE, END, and QUIT immediately remove the contact from future sends.
- Opt-outs are enforced across your workspace so a contact who leaves one campaign is not accidentally messaged by another.
- Contacts can re-subscribe by replying START, restoring their consent.
What You Need to Do
We handle registration and the technical guardrails, but compliance is a shared responsibility. Keep these practices in mind for every campaign:
- Only message contacts who have given clear, documented consent.
- Tell recipients who you are and why you're texting them.
- Keep your opt-in language and call-to-action consistent with your registered campaign.
- Honor opt-outs immediately — never re-add a contact who replied STOP without fresh consent.
- Avoid prohibited content categories (such as restricted regulated goods) unless properly authorized.
- Keep your brand and campaign details accurate and up to date.
Ready to launch compliant messaging?
Our team will register your brand and campaigns for free and help you get your first messages out the door — compliantly.
Talk to our compliance team